2,500 startups and with £345million collectively raised in funding, Scotland is steadily making moves within the UK startup space. Scotland is just getting started with consistent growth being delivered every year. So who is worth keeping an eye on? With Scotland being the base for some of the UKs most successful “unicorn”companies, Sky Scanner and […]
With Scotland being
the base for some of the UKs most successful “unicorn”companies, Sky Scanner and Brewdog to name a few,
it’s no surprise that a generation of fast growing tech businesses are
Technologies in Edinburgh are on a mission to make the
agriculture and animal health sectors more sustainable. A unique joint venture
between the University of Edinburgh and two investment and business development
partners with global networks aids the company’s success.
3 ‘futurecorns’ are responsible for the employment of 500 people alone.
a SaaS platform based in Edinburgh,who have recently announced plans to create
12 tech jobs to fuel its global expansion all in effort to support the city’s
mission to be a centre for tech excellence, provides businesses with brand
insights and offers advice on how to increase their revenue and traffic.
Impressive clients include a recent partnership with Pepsico
to power their eCommerce growth in Europe.
start-ups raised £1.3
billion in the whole of 2010. They raised the
same amount in the first three weeks of 2021.With continued policy innovation,
research investment, and the right talent, the UK is on track to become the
heart of the European tech ecosystem.
When people typically think of the smoking industry, the first images that come to mind are of massive tobacco companies dominating the market. The latter half of this decade, however, has seen the rise of an unexpected challenger: e-cigarette startups. While e-cigarettes themselves have been around for much of the 2000s, the past few years […]
The Rise (and Potential Fall) of JUUL Labs and Vaping Startups
When people typically think of the smoking industry, the first images that come to mind are of massive tobacco companies dominating the market. The latter half of this decade, however, has seen the rise of an unexpected challenger: e-cigarette startups. While e-cigarettes themselves have been around for much of the 2000s, the past few years have seen the explosion of vaping, thanks, in large part, to the emergence of JUUL Labs. Between 2015 and 2019, JUUL Labs has transformed from a little-known vaping startup into the third biggest unicorn startup of 2019 – experiencing experiencing year-over-year growth of around 700%. Valued at $50bn, it is currently the largest retail e-cigarette brand in the US and has a market share of over 75%.
What has JUUL done that Big Tobacco hasn’t been able to before?
Image. JUUL presents itself sleeker, sexier and more discreet than other vapes on the market
Variety of flavours. Wide-ranging fruity and “exotic” flavours appeal to the younger audience
The success of this new approach to e-cigarettes has prompted the rise of a number of e-cigarette startups mimicking JUUL’s design, branding and usability. NJOY and Blu are now dominant players in the market, with NJOY currently seeking a valuation of $5bn and using sales to compete with JUUL. And there are many more in both the US and, excitingly, the UK.
Does 2019/2020 spell the downfall of JUUL?
Once viewed as the ‘safe alternative’ to cigarettes, e-cigarettes are now coming under fire for a multitude of things:
Safety. As of yet, little is known about vaping’s health impacts, especially long-term. However, increasing evidence suggests that vaping is actually very bad for you. A 2019 study by the Stanford School of Medicine found that the e-liquids in JUULs could radically increase a person’s risk of heart disease because they destroy the endothelial cells that line the interior of blood vessels. The Director of the Stanford Cardiovascular Institute Dr. Joseph Wu notes that “this study clearly shows that e-cigarettes are not a safe alternative to traditional cigarettes”. This finding appears to be supported by the jump in vaping-related illnesses. To date, there have been at least 450 reported cases of vaping-related respiratory illnesses and 7 deaths
Encouraging young people to smoke. Increasing research is finding that there is a ‘vaping epidemic’ amongst teenagers, perhaps spurred because the exotic, differently flavoured vaping fluids appeal to high schooler’s unused to tobacco’s harsh taste. Many of these teenagers have never smoked before and, through JUULing, are becoming addicted to nicotine. The danger is that these teenagers then turn to smoking