QR-ious about the rise of QR (Quick Response) codes? These little boxes of matrix barcodes have been around for 20 years but haven’t really taken off until the pandemic struck us. They’ve been incredibly useful in preventing virus contraction and obviously, made it super convenient to order pints at the pub. In fact, QR code […]
QR-ious about the rise of QR (Quick Response) codes? These little boxes of matrix barcodes have been around for 20 years but haven’t really taken off until the pandemic struck us.
They’ve been incredibly useful in preventing virus contraction and obviously, made it super convenient to order pints at the pub. In fact, QR code downloads have soared 750% over the last 18 months, according to Bitly.
The pandemic widened the gap in the market and we’ve seen many QR startups be born out of the pandemic. According to Traxcn, there are over 100 QR code companies now.
Flowcode (who have recently worked with JLo) has been revolutionising the consumer marketing industry by building a connection between online and offline. Imagine seeing an advert for a brand you like on the Central line. A QR code could allow you to scan the barcode and be taken straight to the product, genius! While that sounds pretty cool, they don’t appear to have reached the London Underground yet (prioritise some air conditioning on the Central first please).
QR code startups don’t yo-yo around either, except Yoyo Wallet that is. A London based start-up, Yoyo Wallet concerns itself with payment and customer rewards. This start-up gives us the taste for the future of hybrid physical-digital shopping interactions.
Yet, with great QR codes comes great responsibilities. As positive as the rapid growth has been for this niche industry, potential questions might be raised on its impact on the occupation of service staff or security.
To end on a lighter note, instead of picking the red or blue pill, pick a QR code! Have a scan of the QR codes below.
Online dating is already a bit of a minefield. Throw a global pandemic into the equation, dating in 2021 isn’t easy. But there’s no doubt that dating apps have thrived in the past couple of years, as result. This trend isn’t likely to slow down just because COVID is coming to an end. Recognising this, […]
Weekly brief: The online dating apps shaking traditions.
Online dating is already a bit of a
minefield. Throw a global pandemic into the equation, dating in 2021 isn’t
easy. But there’s no doubt that dating apps have thrived in the past couple of
years, as result.
This trend isn’t likely to slow down
just because COVID is coming to an end. Recognising this, we look at the
newcomers entering the dating scene.
Thursday, the dating app backed by Monzo
founder Tom Blomfield, is a unique concept whereby you match, flirt and chat
during the day on a Thursday before locking in a date evening. Raising an
impressive £2.5m in funding, they’re on track to overtake the big players dominating
the dating scene.
Using real time geolocation technology,
Happn will match you with people who are
also on the app in close proximity on a daily basis. With a 100M worldwide
users and a total of £16M raised in funding, their personal take on dating sets
them apart from their competitors.
So Syncd, the dating app that matches compatible
personality types, has raised a seed round of almost £1m to grow its user base.
Founded by 2 sisters in Cornwall, they’ve used a unique algorithm, based on the
personality test to bring people together.
The online dating market value is
expected to reach £74
million this year so whether we like it or not, these platforms are here to
stay, pandemic or no pandemic.
2,500 startups and with £345million collectively raised in funding, Scotland is steadily making moves within the UK startup space. Scotland is just getting started with consistent growth being delivered every year. So who is worth keeping an eye on? With Scotland being the base for some of the UKs most successful “unicorn”companies, Sky Scanner and […]
With Scotland being
the base for some of the UKs most successful “unicorn”companies, Sky Scanner and Brewdog to name a few,
it’s no surprise that a generation of fast growing tech businesses are
Technologies in Edinburgh are on a mission to make the
agriculture and animal health sectors more sustainable. A unique joint venture
between the University of Edinburgh and two investment and business development
partners with global networks aids the company’s success.
3 ‘futurecorns’ are responsible for the employment of 500 people alone.
a SaaS platform based in Edinburgh,who have recently announced plans to create
12 tech jobs to fuel its global expansion all in effort to support the city’s
mission to be a centre for tech excellence, provides businesses with brand
insights and offers advice on how to increase their revenue and traffic.
Impressive clients include a recent partnership with Pepsico
to power their eCommerce growth in Europe.
start-ups raised £1.3
billion in the whole of 2010. They raised the
same amount in the first three weeks of 2021.With continued policy innovation,
research investment, and the right talent, the UK is on track to become the
heart of the European tech ecosystem.
Here at Work in Startups, we are often asked what types of companies we classify as a startup (and similarly, what it takes to make it onto our site!) In the interest of transparency, we thought we’d expand on how we think a “startup” differs from other labels commonly tossed around, such as “scaleup”, “SME”, […]
Here at Work in Startups, we are often asked what types of companies we classify as a startup (and similarly, what it takes to make it onto our site!) In the interest of transparency, we thought we’d expand on how we think a “startup” differs from other labels commonly tossed around, such as “scaleup”, “SME”, or even “small business”.
Full Disclosure: it is highly subjective! There is no single, universally accepted definition of a startup. It’s a much more broad-reaching term than others you might hear such as ‘unicorn’ (a privately held startup company valued at over $1 billion). Confusion is possibly rooted in the rise of companies keen to define themselves as a startup (it’s a sexy tag after all), even when they don’t fulfil many of the characteristics that others would deem essential.
What are the features of a startup
In our humble opinion, these tend to be the two key features that differentiate a startup from any old company:
Growth – is it expanding and growing rapidly, in terms of either customers, new jobs or financials? Yes? Potentially this company is a startup! There’s a relatively widely shared blog post on this which goes into much more detail on why this angle is often considered the most important: http://www.paulgraham.com/growth.html
Innovative – the startup industry has become culturally synonymous with the concept of disruptive business models. For us, a startup needs to offer something fresh!
Often but not always: a tech focus or component, VC funding (or likely potential to receive/qualify for funding in the near future), some element of risk (not a traditional service with hundreds of comparables), interesting employee perks and an “owner culture” (which could mean equity awards readily available to staff).
Meanwhile, these features can help the eagle-eyed spot where a company is on its journey to unicorn status (i.e. when is it likely no longer a startup):
New – the exact age before a company falls into ‘scaleup territory’ is up for debate: some experts set as low as three-years-old as this cap. We modestly say about five-years-old, absolute maximum ten.
Small – headcount (like age) is a nice marker for when a company has graduated to ‘scale-up status.’ We think this happens when you exceed roughly 100-200 members of staff.
Revenue – as with all of the numbers in this list, a revenue of more than £10 million is a rough metric, to give you a general feel. Effectively: no unicorns allowed!
At Work in Startups, we think that growth (or growth potential) is the most important identifier for startups. While our opinion is based on rather a lot of startup companies and job ads, we wanted to see what our lovely and knowledgeable twitter community thought. Interestingly they had other ideas…
As you can see the results overwhelmingly favoured how recently the company was founded – although it is clear that growth is quite important! This really suggests that checking a variety of metrics (cue our handy-dandy list) is the only way for us to truly hunt the next unicorn!
Note: we include a combination of start up and scale up jobs on our site, as despite the terminology being murky, we tend to find our audience is broadly interested in both. Do feel free to get in touch though if you have any comments on this!
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