A Quick Response

QR-ious about the rise of QR (Quick Response) codes? These little boxes of matrix barcodes have been around for 20 years but haven’t really taken off until the pandemic struck us.

They’ve been incredibly useful in preventing virus contraction and obviously, made it super convenient to order pints at the pub. In fact, QR code downloads have soared 750% over the last 18 months, according to Bitly.

The pandemic widened the gap in the market and we’ve seen many QR startups be born out of the pandemic. According to Traxcn, there are over 100 QR code companies now.

Flowcode (who have recently worked with JLo) has been revolutionising the consumer marketing industry by building a connection between online and offline. Imagine seeing an advert for a brand you like on the Central line. A QR code could allow you to scan the barcode and be taken straight to the product, genius! While that sounds pretty cool, they don’t appear to have reached the London Underground yet (prioritise some air conditioning on the Central first please).

QR code startups don’t yo-yo around either, except Yoyo Wallet that is. A London based start-up, Yoyo Wallet concerns itself with payment and customer rewards. This start-up gives us the taste for the future of hybrid physical-digital shopping interactions.

Yet, with great QR codes comes great responsibilities. As positive as the rapid growth has been for this niche industry, potential questions might be raised on its impact on the occupation of service staff or security.

To end on a lighter note, instead of picking the red or blue pill, pick a QR code! Have a scan of the QR codes below.

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